What is Search Engine Optimisation & Positioning?
Here are some questions and answers:
- What is search engine optimisation (seo)?
- Why is search engine positioning so important?
- What is Pay Per Click (PPC) and what are the benefits?
- What are the major search engines?
- Are there any guaranteed results in seo?
- Why choose Fly On the Wire search engine optimisation services?
1. What is search engine optimisation (seo)?
The term ‘Search Engine Optimisation’ is a bit misleading, because we don’t optimise search engines, we optimise web sites.
In a nutshell it means making your site and the site’s individual pages visible and relevant to both the search engines and to internet users.
2. Why is search engine positioning so important?
Similar to search engine optimisation, positioning refers to the process of modifying and monitoring a web site in order to achieve and maintain a high position in the search engine result pages.
What is the use of the best designed web site, if nobody can find it on the internet? You wouldn't have 10,000 flyers printed and throw them in the bin! You wouldn't build a shop in the middle of nowhere with no signs pointing to it or without any visible clues to what it sold outside!
Search engine optimisation is a long term solution to your web site’s traffic (visitors to your web site).
- The majority of internet users only look at the first 7 results in the search engines.
- Nearly 90% of all internet users are willing to purchase online.
- More than 85% of internet users are using search engines.
- SEO can result in a lot of savings on advertising spent using traditional channels of marketing.
Source: SearchEngineWatch.com
3. What is Pay Per Click (PPC) and what are the benefits?
Running a PPC campaign gives quick results, as ‘organic search engine optimisation’ is a very slow moving process.
If you have a new web site or you would like to promote a specific product (range) then Pay Per Click advertising is a good method of obtaining a steady steam of web site visitors to your site.
Benefits:
- You can set your own monthly budget
- It is possible to target a wider audience, as a larger number of keywords can be used (it is not possible to optimise a web page for more than a few keywords).
- The ads are displayed on Google's advertising network, meaning that the ad actually appears on other web sites too.
- There will be an increase of incoming links, which has a positive impact on your sites performance in the search engines.
4. What are the major search engines?
The ‘big’ players are Google, Yahoo!, and MSN.
Our search engine optimisation process is principally based on Google, as it is the most popular search engine, which gets ~ 47% of all search engines traffic.
Nonetheless, other search engines shall not be excluded, as Yahoo has ~ 19 % and MSN has ~ 9% of the market share (the rest is shared by a number of smaller search engines).
Source:Wordtracker
5. Are there any guaranteed results in seo?
Ideally your site should be in the first 5 results on the first page in Google.
However, the internet is a rapidly changing environment (search engines change their ranking algorithms frequently, competitors are optimising their sites) therefore we should monitor, change, and review a range of factors on an on-going basis.
While there are no real guarantees for getting any web sites placed at the top of the search engine results, there are a number of tactics that can be employed in order to give a web site the best chances of success!
We can tell you what is possible and what is not (or how much time and money we would be talking about). We will also advise you what the individual steps are to achieve the desired results.
Have a look at some of the search engine positioning's we've achieved with our seo services.
6. Why choose Fly On the Wire for search engine optimisation services?
- we design web sites from the ground up to modern standards. They are naturally well built and geared up to be optimised for searches. The best time to implement search engine optimisation techniques is right at the start, which will save us time and will save you money.
- We tailor our SEO efforts to your individual need: a few tweaks to get your site up for a few keywords, fast results through Pay-Per-Click management or the gold package for those serious about using the web site as a marketing tool.
- friendly customer service and technical support
- Or simply have a look at some of our seo results
- We have a wide range of expertise in house allowing us to build high quality, bespoke websites from dazzling brochures for your business to complex online stores and other applications.